The News Review:
- PC Game Retail Sales Drop 14% Revenue Shifts nline?
- Atlantica nline Honored as ne of the Year’s Best MMRPGs
- China to battle game addiction with real-name registration
- Perfect World to Launch Closed Beta Testing for ‘Pocketpet Journey …
- Super Bowl commercials will still go for laughs in 2009
- The Army’s Training Weapon: Serious Games
PC Game Retail Sales Drop 14% Revenue Shifts nline?
PC World
In short analysts and journalists are navigating a sea full of sunshine in boats without rudders compasses or paddles. So with sympathy to all the developers and publishers perturbed by reporters who like to crank about PC gaming: Show us the money. NPD’s monthly sales approximations backed by retailer data are newsworthy. Exuberant claims about online game sales without supporting evidence aren’t. See more like this:.
Atlantica nline Honored as ne of the Year’s Best MMRPGs
Gameinfowire.com
Kim Tae Gon the game’s head producer received commendation as an “Excellent Developer” at the KGA for his work on Atlantica. These awards follow the Golden Plume trophy that Atlantica took home for “Best Foreign nline Game” at the ChinaJoy Conference in November 2008. Despite launching in the fourth quarter of 2008 Atlantica nline quickly made up for lost time by being nominated as one of the “Best New Games of 2008″ by the editors at the genre leading website MMRPG. com visited by over 1 million MM-playing readers every month. Atlantica nline’s free-to-play business model was one of the reasons that popular MM site Ten Ton Hammer bestowed the game with the title of “Best Free-to-Play Game of 2008. ” Ten Ton Hammer also cited the fact that Atlantica was “smoother and more fun than anything I had played in a long time” in their decision to give the game a nearly perfect review score of “4.
China to battle game addiction with real-name registration
Geek.com
A monitoring system for online games is not a new concept in China. Young people already undergo monitoring there to ensure they don’t play more than 3 hours per day. Four online game companies had their operations suspended recently for not using this monitoring system; showing you how serious China are about its use. This new monitoring system for everyone could introduce similar restrictions for adults.
Perfect World to Launch Closed Beta Testing for ‘Pocketpet Journey …
IT News nline India
subsidiary Perfect World Entertainment Inc. Based on the Chinese literary classic Journey to the West “Ether Saga nline” features youthful anime graphics as well as exciting in-game systems and has been localized to cater to North American game players. Since the game’s launch in China in ctober 2008 it has been well-received by domestic online game players. Michael Chi Chairman and Chief Executive fficer of Perfect World commented “I am pleased with our progress on the introduction of ‘Ether Saga nline’ to the North American market. I believe the closed beta launch will generate broad interest in our online game given its appealing design and unique in-game experience. ur further expansion into the North American market will accelerate our evolution into a comprehensive international online game developer and operator.
Super Bowl commercials will still go for laughs in 2009
USA Today
The brand from PepsiCo’s Frito-Lay brand recruited amateur video makers online for ads two years ago and last year solicited amateur songs. This year’s contest again for videos got more than 1900 entries. Doritos picked five finalists that are posted on CrashTheSuperBowl. com for online voting to pick the one to air in the game. (It also is offering a $1 million prize to the maker if the ad wins USA TDAY’s annual Ad Meter consumer rating of Super Bowl ads during the game. )•Buy a car.
Related from Marketingmonster: : Chicago Marketing Expert to Review Super Bowl Commercials
The Army’s Training Weapon: Serious Games
Workforce Management Ca
Army created a tool that does exactly that. It’s an interactive public online game and although companies obviously can’t directly adopt its combat and wartime scenarios the game’s successes do have direct application for business. “America’s Army” was launched online in July 2002 and since then nearly 9. 5 million people have played the game. riginally a mechanism for soft-selling the Army to potential recruits it has evolved into a true enterprise solution. It has been adapted and adopted by various organizations within the Army for weapons prototyping helping wounded soldiers adjust to their injuries and above all for training.