The News Review:
- Digital River and Playxpert to co-market e-commerce inside games
- nline game produces real-life bank
- Akamai Accelerates Tetrisfriends.com Resulting in Four Times the …
Digital River and Playxpert to co-market e-commerce inside games
VentureBeat
The two companies are combining their products to make it easy for developers to build online games where you can buy things that you see in the world such as a better sword with real currency. Many of today’s online games don’t even have stores where gamers can buy things or they have stores that exist in the lobbies of the games but not inside the world where the play takes place. More gamers are demanding convenient in-game stores. Digital River based in Minneapolis is a publicly traded e-commerce company with 1500 employees while Playxpert is a startup in Sandpoint Idaho. Their solution is targeted for Windows-based PC games.
Related from Gatoradvertisinginformationnetwork: xygen Touts Digital Media
nline game produces real-life bank
Salt Lake Tribune
Interstellar banking isn’t here yet but at least you can pretend. The publisher of the online science-fiction game “Entropia Universe” set on the planet Calypso received a banking license from the Swedish Financial Supervisory Authority last week and plans to open a real bank within a year albeit one without physical walk-in branches. Players of “Entropia” already exchange real money for a virtual currency that is used for their expenses on Calypso. And virtual money they make in the game through hunting mining trading or other activities can be cashed out into real money. The virtual currency Project Entropia Dollars has a fixed 10-to-1 exchange rate to the U.
Akamai Accelerates Tetrisfriends.com Resulting in Four Times the …
Business Wire (press release)
has seen marked improvement in site performance since implementing Akamai’s Dynamic Site Delivery solution. Building on the global popularity of the game Tetris nline switched to Akamai for a solution that would support the international launch of Tetris Friends nline Games. Since turning on Akamai Tetris Friends nline Games has tracked increased site speed of more than four times coupled by decreased game load times and faster access to other digital assets on the site. As Tetris nline looks to continuously optimize the performance of Tetris Friends nline Games for the millions users who access it monthly they plan to continue to accelerate more assets using Akamai’s platform. Tetris Friends nline Games has already reduced its total bandwidth costs by 70 percent due to offloading traffic from their servers to Akamai’s globally-distributed platform. In addition the site has seen a large reduction in latency. “Akamai has already exceeded our expectations in many areas making it the clear choice for addressing our short-term and long-term business needs” said Casey Pelkey Tetris nline’s vice president of marketing.