The News Review:
- Shanda Interactive Entertainment Proposes IP of Shanda Games – Update
- The most arrogant way to kill someone in an online game
- ‘Free Realms’ offers world of fun
- Getting In the Game
Shanda Interactive Entertainment Proposes IP of Shanda Games – Update
RTT News
The company noted that it would submit the draft registration statement with SEC on a confidential basis and not revealed the number of shares proposed to be offered. Currently Shanda Interactive owns Shanda Games that manages its online games business. Through the IP Shanda Interactive expects to provide a sharper focus and more flexibility for Shanda Games to chase strategic opportunities that would help ascent in online games sector. Shanda Interactive said it would concentrate more in development as an interactive entertainment media firm. Even after the proposed IP Shanda Interactive would remain the major shareholder of the gaming company.
Related from Dmdreams: Nolan Bushnell to Keynote at LA Games Conference April 28-29 2009
The most arrogant way to kill someone in an online game
Destructoid
ne never ever read or listen to a message you get while playing a versus game. The only exception to this rule being that you’re expecting an invite to an.
‘Free Realms’ offers world of fun
Baxter Bulletin
lder players can stay connected with a social networking page that lets you see what your friends are up to or double-click their avatars to find and join them in the game. Along with performing missions game play is made up primarily of taking on jobs (ranging from ninja to chef miner to demolition derby driver); engaging in simple combat against hoards of hobgoblins and other creatures; and playing more than a dozen minigames peppered throughout the huge map including ones influenced by games such as “Mario Kart” “Tower Defence” “Bejeweled” and “Cooking Mama. “Similar to Disney’s popular “Club Penguin” and other online game worlds “Free Realms” is free to play but a premium account also exists ($4. 99 a month) that unlocks additional features such as access to more jobs and quests leaderboard rankings and the ability to play up to three characters on one account. The game also offers “micro transaction” purchases such as paying a dollar here or there for items and other goodies if you like. Despite one instance when the game was down for maintenance Sony nline Entertainment’s “Free Realms” is an extraordinary online adventure that is sure to please tweens and teens looking for a fun and free fantasy world. “Free Realms”Platform:PCGenre:MMRPGDeveloper:Sony nline Ent.
Getting In the Game
Adweek
But the activity remains strong for all ages. And as the median age of players increases the role of gaming in the mix of online activities will grow as well. In a Deloitte study 51 percent of Boomers (43-61) play online games weekly more than any other tracked activity including social networking and online video. For Matures (62-75) 48 percent played games. The only activity with a greater share of activity for that group was research into financial and investment information. Marketers can get involved in the casual game space through four formats:• Advergames are generally a bad idea unless there is significant attention paid to quality and a clear syndication strategy. Just building a cheap game and putting it on the brand Web site will likely result in wasted time and money.